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Home / Computers / Software / Internet / Site Management / Log Analysis / Articles and Information
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Web Sites
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- BUILDER.COM - Web Servers - Analyze your Web site traffic - Another Builder.com tracking article from a more marketing/ad perspective
builder.cnet.com/webbuilding/pages/Servers/Traffic
- BUILDER.COM - Web servers - Demystify your log files - A simple article about log tracking from an operations perspective.
builder.cnet.com/webbuilding/pages/Servers/LogFile
- Customising Your Logfiles - Tutorial from: Apache Week
www.apacheweek.com/features/logfiles
- Drilling Down - Though lots of book plugs, much good content about relationship marketing, customer retention, and customer loyalty. Great as a refresher or tutorial, some medium difficulty marketing concepts explained well. Find out how ROI, LTV, RFM link together, with a nice focus on modeling, CRM, and database marketing techniques.
www.jimnovo.com
- Drilling Down the Customer - By Michele Masterson. Aiming to crack the customer code and translate the browsing and buying habits of online shoppers into e-commerce dollars, many e-tailers are turning to usage-analysis software as an alternative to traffic measurement services, such as Media Metrix or Nielsen//NetRatings.
ecommerce.internet.com/news/insights/trends/article/0,,3551_205891,00.html
- eCommerceBase - It's a Hit! How To Gauge Success through Traffic Analysis - Primer on traffic analysis covers types of tracking programs and uses for the information they provide.
www.ecommercebase.com/article/808
- eCommerceBase - Traffic Analysis - Your Fast Track to ROI - 2 page article about starting traffic analysis
www.ecommercebase.com/article.php/792
- Extended Log File Format - W3C's description of the Extended Log File Format. Most flexible of the log formats
www.w3.org/TR/WD-logfile.html
- IAB: Metrics and Methodology - by the IAB Media Measurement Task Force, September 15, 1997. These are the standards the net uses for measurement.
www.iab.net/advertise/metricsource.html
- Intelligent Enterprise Magazine - Up Close And Personal - Up Close And Personal: Understanding your customers' online buying habits is now business critical, so pick your clickstream analysis tools carefully. A review of a collection of analysis and personalization tools
www.intelligententerprise.com/000929/feat5.shtml
- Intelligent Enterprise Magazine | Data Webhouse - Great collection of articles by Richard Kimball about making a web-data based data warehouse. As Kimball is the father of data warehousing, these are great articles for data architecture and database design
www.intelligententerprise.com/ports/search_webhouse.shtml
- Intelligent Enterprise Magazine | Scalable Systems - A collection of articles about the issues in making huge data warehouses of web and clickstream data. Nice counterpart to the Kimball articles also at Intelligent Enterprise
www.intelligententerprise.com/ports/search_scalable.shtml
- LOGML - Log Markup Language - Designed to describe log reports of web servers. Mining web-data that has been collected from web server logfiles, is not only useful for studying customer choices, but also helps in organizing web pages. The structure of a web site is represented as a web graph using XGMML.
www.cs.rpi.edu/~puninj/LOGML
- Measuring Web Site Traffic - Computerworld - Web site traffic is measured in many ways, including analysis of server logs and user tracking. Using an outside measurement service is another option. Describes both DIY and companies which help analyze
www.computerworld.com/managementtopics/ebusiness/story/0,10801,71989,00.html
- net.Analysis Pro Review - From the article: net.Genesis Corp.'s net.Analysis Pro 3.5 is one of the more complicated, hard-to-administer log-based Web site analysis applications that PC Week Labs has tested, but its top-notch reporting and analytical features make it worth the work for busy sites... PC Week Review, May 1998
www.zdnet.com/products/stories/reviews/0,4161,316037,00.html
- There's Gold in Them There Log Files! - Using your Web server log files to direct your traffic building efforts and measure your success.
wdvl.com/Internet/Management
- Tracking Users: What Marketers Really Want to Know - Comprehensive overview of web traffic analysis techniques, from log file analysis to real-time feeds from packet sniffing monitors. Slight emphasis on Aria, but overall good review.
www.webtechniques.com/archives/1999/07/greening
- Vital Web Stats... And More - How many hits are we getting? Which are the most popular pages on our site? Where are visitors coming from? These are the most common questions Web site administrators have on a daily basis about their site. But when it comes down to improving the site for visitors, knowing how your site is really used and getting rid of waste in the site, a lot more information is necessary. eWeek.
www.eweek.com/article2/0,3959,493599,00.asp
- Web analytics move across the enterprise - THE WEB HAS become a critical online artery for many enterprise business activities, but the analytics applied to Web-based computing have not kept pace with the real world, multichannel environment of most companies...
www.infoworld.com/articles/fe/xml/01/08/20/010820feedge.xml
- Web Site Checkup - Far from moribund, Web analytics offerings provide a wide variety of analysis, reporting capabilities. eWeek.
www.eweek.com/article2/0,3959,485276,00.asp
- Web Traffic Analysis Software - This paper reviews the trends in Web traffic analysis and presents marketing research about what is most important to users in this segment. It also segments the market based on these user needs. It concludes with recommended review criteria for evaluating tools within each market segment. Note that prod specs are somewhat out of date
www.businesswire.com/emk/mwave3.htm
- Web Watchers - Computerworld - A roundup of skills, training and salary information for Web data analysts.
www.computerworld.com/careertopics/careers/skills/story/0,10801,73527,00.html
- Webmonkey: e-business: Tracking Tutorial - A simplistic guide to web tracking and measurement. Good beginner spot.
hotwired.lycos.com/webmonkey/e-business/tracking/tutorials/tutorial2.html
- Webmonkey: e-business:Tracking - A collection of somewhat basic tracking articles, including cookies, referers, and log tracking. Some old articles, but still relevant
hotwired.lycos.com/webmonkey/e-business/tracking/index.html
- White Papers - Information Discovery, Inc. - Scroll down to see a list of white papers covering topics such as data mining, data warehousing, OLAP, decision support, machine learning, etc. Not very detailed, but ok as intro material
www.datamining.com/papers.htm
- Who's been visiting your site - Article about webserver logs - This Article is an expanded version, with hyper-links, and more background information of an article about webserver logs first published in the September 2000 issue Strategic Marketing which is produced by the UK Marketing Guild
www.wynsoft.co.uk/logs
- Why webstats are meaningless - This outlines an argument claiming that WWW access statistics can be worse than meaningless. It is designed to be read by those who request such statistics, but is also useful for site administrators. Note: This document was originally written in 1995 to explain the stats situation at Cranfield University.
www.goldmark.org/netrants/webstats
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