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Welcome to Netimperative

Netimperative is an online magazine that provides digital marketing news and digital marketing events.

Search rankings boosted by local hosting
Websites that are hosted by servers in the same country as their target audience are getting a 30% boost in their search rankings on Google, according to new research.
  • Nov 21, 2008
Yahoo in talks to buy AOL- report
Yahoo! is reportedly in negotiations to buy Time Warner’s AOL business, following the collapse of its search ad deal with Google.
  • Nov 21, 2008
Guest comment: What can web analytics tools really tell you?
Are you getting enough out of your web analytics tools? Jamie Riddell, director of innovation at marketing agency Cheeze, offers a guide on how to put data on customer behaviour into action.
  • Nov 21, 2008
ASDA launches ‘digital newsagent’
Supermarket chain ASDA has begun selling digital versions of popular magazines, through a partnership with John Menzies Digital.
  • Nov 21, 2008
Report: UK Web TV market
TV shows made exclusively for the Internet are growing in popularity amongst brands and viewers alike, according to a new report.
  • Nov 21, 2008
Brits urged to swap Xmas gifts for online donations
Charities Aid Foundation (CAF) is launching a 'Pants Presents' campaign aimed at encouraging people to choose a donation to charity instead of receiving one of their Christmas gift this year, whilst also raising awareness for the organisation.
  • Nov 20, 2008
Anorak launches online content firm
UK news site Anorak has undergone a redesign, and launched a new online content company in the process.
  • Nov 20, 2008
Online advertising in 2009: The view from the top
The Interactive Advertising Bureau Europe (IAB Europe) has just completed a survey of its Executive to get their opinions on the state of the online advertising industry as advertising budgets in every media are squeezed.
  • Nov 20, 2008
Story- telling tool lets parents read to kids online
Microsoft has launched a free animated tool that lets parents read stories to their children via a webcam on MSN Messenger.
  • Nov 20, 2008
Video tool links retailers and customers via VoIP
Online commerce firm ATG has launched a new service that enables advertisers to link directly with customers using online video clips.
  • Nov 20, 2008
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November Events
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Upcoming Events
Netimperative Roundtable: The Aquent Orange Book Discussion Nov 26, 2008
SMX London Dec 04, 2008
Netimperative Digital Roadshow : Dublin Dec 04, 2008
AOP Forum: Developing communities around content – practical advice and case studies on adding value through an engaged user base Dec 11, 2008
All upcoming events…
Analysis
Guest comment: The importance of 'Crawlability'
Having a great website isn't worth much if searchers can’t find you on Google. Tom Griffiths, business development manager at digital agency Cheeze, explains the importance of ‘crawlability’.
Oct 24, 2008
Guest Comment: Making Buzz Marketing Work for Your Brand
Agencies and brands torture themselves trying to define word of mouth marketing, but fundamentally it will always be about engaging with people by talking about things they like or are interested in. Simon Quance, Head of digital PR and engagement at Hyperlaunch, looks at the best ways to harness the power of community.
Oct 21, 2008
Video: Online publishing seminar
This month, Netimperative held an online publishing seminar, looking at the current trends affecting the industry. In case you missed out, we’ve provided some video highlights from the event.
Oct 16, 2008
Agencies of the future: Top five wish list
Marketing agencies are being urged to embrace digital or face extinction, according to a new report.
Oct 13, 2008
Right to reply: Ad networks and publishers
In response to Austen Kay’s column last month ‘Ad Networks Don’t care about publishers’, Ian Woolley, managing director at OTPmedia, argues why this is not always the case.
Oct 10, 2008
All subject items…
5 Years Ago
Local government is definitely not on track Nov 21, 2003
UK is 12th most 'wired' nation Nov 21, 2003
AOL updates instant messenger Nov 21, 2003
Expedia partners with seeUthere for online collaboration Nov 21, 2003
Freedom2Surf unveils broadband gaming package Nov 21, 2003
All archive items…