Authority and TV ads - Review of studies showing that in advertising the voice of authority is nearly always male. kafka.uvic.ca/~rzarchik/sexobject.html
Calvin Klein's real people - CK ads replace skinny models with fat ones. Are they depicting "real people" or having a stab at their critics. Salon article. ww1.salonmagazine.com/media/media960930.html
Madison Avenue versus The Feminine Mystique - How the advertising industry responded to the onset of the modern womens movement. www.rtvf.unt.edu/people/craig/pdfs/madave.PDF
What kind of mother are you? - Marketing mavens dissect moms for eager advertisers. Salon article. www.salon.com/mwt/feature/2000/02/28/marketing/index.html