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Home / Business / Marketing and Advertising / Positioning / Articles

Web Sites

Brand Positioning - Defines the goals and qualities of successful brand positioning.
www.brandoctors.com/brandpos.htm
Branding and Franchising - A coleciton of articles on franchising and brand positioning.
www.bitmark.com/nancyscott/franchising.html
Catalogue Marketing - Explains the catalogue brand positioning strategy concepts.
www.cumming.com.au/newsletter/7-12-01/article-4.htm
Colmar Brunton Research - Explains the concepts of brand positioning analysis.
www.cbr.com.au/products/bdevelop.htm
High-Tech Product Positioning - An article on positioning of high-tech products.
www.telesian.com/Positioning.html
International Brand Architecture - A collection of excellent articles on international branding and advertising.
www.stern.nyu.edu/~sdouglas/rpubs
Introduction to branding - A short introduction to branding for beginners.
www.brand.com/intro.htm#tof
Managing Market Identity - A general article on positioning a company in the marketplace.
www.cssp.com/cp_0400/cp_fa.html
Marketing Basics - Briefly explains the concepts of market positioning.
www.tenonline.org/art/mm1/9305.html
Positioning a Tourism Destination - An article on how to position a tourist destination in order to gain competitive advantage.
www.hotel-online.com/Neo/Trends/AsiaPacificJournal/PositionDestination.html
Products, Positioning, and Market Segmentation - An article from from by Thorson, Esther. Advertising Age: The Principles of Advertising at Word, 1989.
www.uiowa.edu/~commstud/adclass/adage-positioning.html
Workplace, Learning, Culture and Performance - Competitive pressures for customer care and market positioning.
www.theglobalregistry.com/IPD/2.cfm#C35