Business Effective e-Relationship Marketing - This paper investigates why companies that do not use the web as a primary market channel to invest in web site provision. www.unido.org/userfiles/TasnadiB/ISSUE_PAPER-Sackett.pdf
McKinsey Quarterly: Emerging marketing - This article explains why companies dont need state-of-the-art tools, huge volumes of customer information, and armies of experts to use continuous-relationship marketing effectively. www.mckinseyquarterly.com/ab_g.asp?ar=1164&L2=16
Relationship Marketing the Chinese Way - This article extends the fact that developing and cultivating relationships is a common preoccupation and a form of social investment in China. www.findarticles.com/cf_0/m1038/1_43/59670273/p1/article.jhtml
